The Cost of Marketing Supply Chain Inefficiency

DID YOU KNOW?

By 2021, digital marketing spend in the U.S. will grow to $120 Billion?

Learn how much is wasted by inefficient marketing supply chains, and prepare your optimization plan now.

COST

 

The estimated cost of inefficient marketing supply chains.1

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1 TRILLION

The portion of marketing budgets that leading companies spend on marketing supply chain operations.2

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35%

WASTE

How much marketing cost is wasted in non-product ancillary areas?

20%40%60%

CORRECT

You're right—it's 60%.

60% of marketing cost is wasted in non-product ancillary areas.7

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INCORRECT

Sorry, that's not correct—it's 60%.

60% of marketing cost is wasted in non-product ancillary areas.7

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OPPORTUNITY

20%

The percentage of marketing supply chains that are fully optimized.2

50%

The percentage of marketing, digital and ecommerce professionals who believe it is very important to optimize creative workflows to facilitate the rapid creation and deployment of content across multiple platforms.9

COMPLEXITY

2,500-5,000

The number of agencies typically on the roster of a Fortune 100 consumer products company.4

SCALE

The number of content delivery and marketing channels that marketers need to manage today.8

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120+

Prediction of what the U.S. digital marketing spend will be by 2021.6

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$120 B

7 Key Benefits of a Highly Optimized Marketing Supply Chain Solution

1

Simplicity

In an era of increasing complexity, the best experience is often the simplest.

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Optimized Marketing Supply Chain Solution Benefit — Simplicity
2

Visibility

Provides visibility and transparency in supply chain spend to uncover waste in spending that can be reallocated to other marketing activities.

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Optimized Marketing Supply Chain Solution Benefit — Visibility
3

Speed

Accelerates time to market — which can maximize the market potential created by consumer demand and improve the results of new product launches.

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Optimized Marketing Supply Chain Solution Benefit — Speed
4

Agility

Enables brands to pivot quickly to capitalize on growth opportunities and respond swiftly to marketplace events.

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Optimized Marketing Supply Chain Solution Benefit — Agility
5

Accuracy

Fewer handoffs, manual interventions and moving parts reduces the risks associated with errors and their consequences to brand, reputation and bottom-line.

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Optimized Marketing Supply Chain Solution Benefit — Accuracy
6

Consistency

Facilitates the control of brand messaging and improves visual brand consistency across media channels, delivering a more seamless brand experience to consumers.

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Optimized Marketing Supply Chain Solution Benefit — Consistency
7

Efficiency

Improves processes while clarifying roles and responsibilities to drive efficiency, reduce total marketing supply chain costs and improve profitability.

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Optimized Marketing Supply Chain Solution Benefit — Efficiency

SURVEY

80% of marketing supply chains are not fully optimized. Get tips below!

Congratulations, you are among the 20% of marketing supply chains that are fully optimized!

5 Tips to Building a Best-in-Class Marketing Supply Chain

Build Best-in-Class Marketing Supply Chain — Align With Strategy

1 Align With Strategy

A highly optimized marketing supply chain supports high-level business and marketing strategies.

2 Design for Performance

Clear performance metrics are established and agreed to by stakeholders and drive decision-making.

Build Best-in-Class Marketing Supply Chain — Design for Performance
Build Best-in-Class Marketing Supply Chain — Embrace Innovation and Change

3 Embrace Innovation and Change

Rather than fear innovation and change, a highly optimized marketing supply chain is designed for “efficient elasticity” when circumstances require accelerated speed.

4 Focus on Total Cost of Ownership

Low price is irrelevant if you have significant redundancy and waste in the supply chain.

Build Best-in-Class Marketing Supply Chain — Focus on Total Cost of Ownership
Build Best-in-Class Marketing Supply Chain — Empower Employees

5 Empower Employees

A simplified, clearly articulated and transparent supply chain empowers employees to make intelligent business decisions.

Need Help Optimizing Your Supply Chain?

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